should i market to kids — yes (+25)

pros

  • Surely no one else has thought of this idea. (+9)
  • Expanding target audience. (+8)
  • low costs to close sale (+6)
  • More money. (+5)
  • Influencing children. (+5)
  • get parents to become customers (+4)
  • Can be fun (+4)
  • many choice of products (+4)
  • parents grandparents , etc all buy for kids (+4)
  • easy to convince (+3)
  • lots of money to be made kid friendly products (+3)
  • Kids want everything (+3)
  • kids have money to spend (+2)
  • kids are savvy consumers nowadays (+2)
  • big market (+2)
  • You might appeal to some adults too (+1)
  • different demographic (+0)
  • Kids are hungry money munchers (+0)
  • if product sells to kids a good idea (-1)
  • You get the audience of kids (-1)
  • additional profit (-1)
  • May be more susceptible to marketing (-3)
  • kids are vunerable (-3)
  • easy sale (-3)
  • You get to have a fun office. (-4)
  • you can build loyal customers for life (-5)
  • Parents sometimes give in easily (-5)
  • easy to satisfy them (-5)
  • new customers (-6)
  • easy to get their attention (-6)

cons

  • leave them alone to be kids (-7)
  • parents must approve (-7)
  • parents may get mad (-6)
  • reglations like lead poisoning (-6)
  • could be a waste of money (-4)
  • can be picky (-4)
  • kids are fickle (-4)
  • Might be perceived negatively. (-3)
  • parents may ignore them (-3)
  • Limited content (-2)
  • short attention spans (-2)
  • somewhat manipulative (-1)
  • fads are fickle rapidly changing (-1)
  • Lose the audience of adults (+0)
  • product could be harmful if broken (+0)
  • they don't have much money to spend (+1)
  • you'll feel guilty taking money from kids (+1)
  • possible liability (+1)
  • risky venture (+1)
  • Picky (+2)
  • Make sure it's ethical. (+3)
  • They might not be interested. (+4)
  • Kids are gross. (+4)
  • high volumes of busness to make a profit (+6)
  • Kids won't like it (+6)
  • they may not have money (+6)
  • Adults won't like the product (+8)
  • Adults won't let their children get the product (+10)

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