should i market our kids meal with a premium toy — no (-41)

pros

  • attract new customers (+4)
  • Kids will tell their friends about it and through word of mouth, you'll sell more kids meals. (+2)
  • Increased sales (+1)
  • You are now kid friendly (+1)
  • it would attract kids (+1)
  • encourages kids to eat (+1)
  • Kids will buy more (+1)
  • it makes kids happy (+0)
  • the toys are cheap (+0)
  • More customers will buy it (+0)
  • Easier to market (+0)
  • Makes your product more distrigisable becuase of the validation a premium toy will lend to it. (-1)
  • adds incentive for parents to buy (-1)
  • Kids meal becomes more attractive (-1)
  • Potential to charge more for meal+toy; higher profit (-2)
  • could sell more meals (-3)
  • Child may want the whole set of toys (-3)
  • It will appeal to some parents who want to entertain their kids. (-3)
  • It could increase sales (-4)
  • Increase revenues (-4)
  • cooler toys in the world (-6)
  • convince kids to get parents to go (-6)
  • Toys are fun for the kids (-6)
  • It will make kids want them (-7)
  • Makes your kids meal more regognizable (-7)
  • makes kids happy (-9)
  • Attention getter (-9)
  • Child more likely to get parents to buy it (-11)
  • More children will want your product. (-11)
  • It will appeal to kids. (-12)

cons

  • a risk: might not work (-3)
  • it adds cost (-3)
  • if the toys are made outside of the usa, it is bad for our country (-3)
  • Focus may be on toy not your product. (-2)
  • added time choosing premium toy. (-2)
  • Getting new toys all the time (-1)
  • You're rewarding kids for eating fast food. (-1)
  • Encourages consumption of fast food (-1)
  • It could cost you more (-1)
  • It puts the value on the toy rather than the food. (-1)
  • Parents might find it annoying (+0)
  • Some parents will think they are paying extra for a worthless toy. (+1)
  • Loss of profits if no one buys (+1)
  • Customers might not be interested (+1)
  • A toy with a kids meal might make the food seem unhealthy. (+2)
  • Lose money (+2)
  • costs more than normal toy (+3)
  • Child's diet may become limited (+3)
  • Toy may pose health/safety risk (+3)
  • it's not very classy (+3)
  • Harder to produce (+3)
  • Riskier (+3)
  • Costs (+4)
  • toys can be hazardous to children (+4)
  • might upset current customers (+5)
  • More costs (+5)
  • it might make the restaurant louder (+6)
  • Added cost (+6)
  • The toys might not be cool enough for the kids (+8)
  • if the food is unhealthy, it reinforces a negative behavior (+9)

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